Archive for the ‘Public Relations’ Category

Recession Quick Tips: 5 Marketing Musts

Thursday, May 14th, 2009

Yes, your business absolutely can grow in today's economy. If you know you have a good concept and systems in place, then marketing may be the fix you need.
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How to Get On Oprah

Tuesday, May 12th, 2009

In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my career!
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How to Write a Press Release: The Body of the Press Release

Tuesday, May 12th, 2009

Writing a press release isn't difficult but there is a certain format that is followed when you learn how to write a press release. The most critical factor is to keep your press release news oriented. You may be very excited that you have a new product but why should the readers of your local newspaper, say, care? Your job when writing a press release is to demonstrate that excitement so the readers will get excited too.
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Seven Great PR Tips for Winning Press Coverage

Sunday, May 10th, 2009

Reporters are always looking for compelling stories. You can help them and, at the same time, win press coverage for your products, services, organization or cause.
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Unleash the Power of Publicity With A Punchy Headline

Sunday, May 10th, 2009

A press release is simply an announcement of a newsworthy event, information that is timely, entertaining, interesting, or helpful. A punchy headline is critical in getting your press release noticed. The release can be distributed by email, snail mail, or fax. Do not use attachments with a press release. Most editors will delete the entire email unopened because of the potential of viruses in unsolicited attachments.
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How to Write a Press Release: 3 Tips on How to Write a Press Release

Saturday, May 9th, 2009

Knowing how to write a press release gives you a boost ahead of other entrepreneurs. A successful press release generates enough interest in the media, whether offline or online, to write about your company. That means increased visibility with potential customers. While publicity may not lead directly to increased sales it does lead to the increased probability of sales. Here are 3 tips on how to write a press release.
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6 Effective Ways to Generate PR for You and Your Business

Saturday, May 9th, 2009

Are you interested in successfully growing your business while not breaking the bank? Public relations is exposure that you get for your company, product or service that you do not pay for. The best ways to get the most bang out of your PR strategy is to:
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10 Tips on How You Can Be a Terrific Television Guest

Friday, May 8th, 2009

Here's another 10 tips to help you capitalize on the valuable air-time when you appear as a television guest.
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Making Huge Profits By Attending Live Events - How To Promote Yourself In Person

Thursday, May 7th, 2009

Attending live events can be an important way for you to excel in your field. But did you know that you can actually make quite a bit of money by doing so? I went to a number of seminars and conferences before learning how to turn them into profitable events.
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Award Plaques for Events That Will Impress More Than Just the Winners

Thursday, May 7th, 2009

One of the most common places to use award plaques is at events. There are lots of different types of events that you can use award plaques for, and using them will make your event even more exciting than it was before.
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